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The day and the time your posts will be publishedĪs you become more adept with your calendar, you may want to expand it to include the following:.To start, your calendar should include the following: Your social media calendar should be tailored to your business and goals, so you'll need to include information in our calendar that will make your desired results. Decide what your calendar should include. In that case, you can post fun behind-the-scenes photos and Reels on Instagram, then use Twitter to share information about your product and answer consumer questions. You should use your findings to determine which social media channels you'll leverage and the content you'll post.įor example, you may notice your audience prefers your behind-the-scenes content on Instagram but goes to Twitter to ask questions and learn more about your product. Choose your social media channels and the content you'll post.Īfter conducting a social media audit, you should comprehensively understand which channels your audience uses and the kind of content they prefer. Materials that will be included, such as copy, hashtags, links, and graphicsĢ.The social media account or network will go live on.To get the most value out of your social media calendar, it may include the following: A social media calendar can be a spreadsheet, digital calendar, or interactive dashboard. What is the best social media calendar? What is a social media calendar?Ī social media calendar is a rundown of your upcoming posts organized by date and time. How To Create a Social Media Posting Schedule for Your Business The Benefits of Using a Social Media Content Calendar Social Media Content Calendar Tools to Plan Your Messaging

With so many social networks available to us, it's crucial to stay organized and plan for when and what you will share on these platforms.īefore we dive into our list of top tools to stay organized, here's what you need to know about social media calendars and why they're essential. Most marketers now recognize that social media is integral to an effective inbound marketing strategy.